Preheat oven to 350°
Spread the cream cheese mixture over the pumpkin dough, leaving about an inch around the edges
Starting on the longer side, slowly roll the dough over the cream cheese to form a log.
Using a serrated knife, slice the log into 8 even rolls. Transfer the cut rolls, face down into the pan with butter mixture.
Bake for 20-25 minutes or until lightly browned and bubbly. Rolls should spring back when lightly pressed.
Turn out onto a serving platter and serve warm.